Overwhelming! TikTok Marketing Trends in 2022

Are you a marketer debating whether or not your company should use TikTok? Is TikTok marketing right for your business? What is the most effective strategy to create TikTok trends? In this article, you’ll find answers to these questions and more. Buckle up because you’re about to go on a TikTok adventure.

TikTok, a short video-making app, has become a popular social media platform in recent years. Though initially, TikTok began as a distinctly Gen Z app. But it’s no longer only about amusing dances or challenges: almost any company can now locate its target audience.

According to Forbes, in the second quarter of 2021, it had more users than any other application in the market. Therefore, TikTok marketing swiftly rises to the top of every brand’s social marketing priority list.

Given the large number of people that use TikTok, it’s evident that it’s a lucrative marketing platform. In this article we’re going to explore TikTok trends for users, businesses, and video tendency. Let’s look at what makes this channel so effective for everyone.

Part 1: TikTok Users

TikTok is noted for its endless scrolling interface and snackable video formats ranging from 15 seconds to 3 minutes in duration, which keep viewers captivated. TikTok boasts 100 million monthly active users in the United States alone.

Even if you’re unsure how old TikTok users are — the app’s number of users skews younger, with roughly half of TikTok’s global audience under the age of 34 — it’s a mistake to assume that none of your target demographic uses the app.

However, unlike many other social media apps, TikTok’s user base is more female-centric, with 47 percent of male users and 53 percent of female users.

If you’re curious about the number of people that use TikTok, the app has around 689 million active users globally (Data Reportal, 2021)

By March 2020, the typical American user had spent 14.3 hours per month on the app. It boasts one of the greatest levels of participation of any social media network.

TikTok has traditionally been a platform dominated by creators. 50% of the leading brands in 2022 will have no presence on TikTok.

Creating a TikTok Marketing strategy will help you get a leg up on the competition and obtain a competitive advantage over larger, more established companies in the market.

Part 2: TikTok Trends for Business

Businesses didn’t take TikTok seriously for a long time. They saw it as a way for Gen-Z to create short, humorous videos. But they gave it a second look once its success (and user growth) peaked in 2020.

According to marketers, it is now the fourth most effective social media network, after Instagram, Facebook, and YouTube. This places it ahead of well-known platforms such as Twitter and Pinterest. TikTok’s capacity to create community is what makes it unique. Seventy-eight percent of TikTok users feel that the best businesses are those that collaborate with the community.

If you’re a millennial or an older marketer, you undoubtedly wonder whether you should join the trend with your colleagues. Is it worthwhile to divert funds from the marketing budget? Will my business have to rely on TikTok shares?

You’re not the only one who feels this way. Thousands of marketers ask themselves the same question. So, here are some trends that businesses have been following:

Creating Captivating Ads

TikTok users don’t mind ads when they’re created correctly. According to a Kantar poll, 72 percent of users said TikTok advertising was motivating.

Here is a creative ad designed by Oreo with a hashtag of #OreoStackChallenge

Sponsored posts were deemed more entertaining and positive than other platforms by 7 out of 10 users.

Here is an example of how Thrive Causemetics made a perfect ad for waterproof eyeliner:

TikTok has become the catalyst for song popularity

Sound is as important on TikTok as any other social media platform. According to TikTok’s “What’s Next” research, 88 percent of TikTok users believe the platform’s sound is essential to the overall app experience. When compared to hashtags, noises had 47 percent better video watch rates on the “For You” tab in 2021, according to the research.

Furthermore, according to Invideo’s TikTok Brand Marketing Report, music was used in 80% of the best clips, with uplifting tunes being already the most popular TikTok music option. In light of this, brands should prioritize the sound when posting on the platform.

Increasing the number of live sessions and serial programming

Live stream sessions have become a popular way to keep customers engaged on social media. TikTok has reinforced this by creating the “Live” feature in the app, which allows creators to communicate with the audience in various creative ways. TikTok Live Events co-hosted live videos and a live countdown sticker are all examples.

Another popular content style is episodic content, consisting of a series of related videos that play in order. In other words, the most common video length on TikTok is still 15 seconds; therefore, it’s dividing a large video into little bits.

Influencer Marketing

Influencer marketing can still produce good results as part of your digital PR operations. Why? Influencers prefer to pick and choose who they collaborate with to provide their followers with high-quality suggestions.

The good news is that you won’t have to sift through hundreds of videos to locate someone with whom you can collaborate. Check out the TikTok Creative Marketplace instead. It’s a one-stop shop for marketers looking for TikTok collaborators that meet their target demographic.

Creating Authentic Content

TikTok is a social media platform that connects creators and communities. That’s because, on TikTok, sincerity is crucial for success. Users aren’t on TikTok for sales pitches, so TikTok marketing must be implemented using authentic material, such as engaging, unedited videos rather than carefully polished, selected posts.

Chipotle, for example, knows how to be authentic. Their #GuacDance initiative in honor of National Avocado Day and #Boorito campaign in respect of Halloween demonstrated that with the correct TikTok marketing strategy, there is no limit to creating original content.

Creating User-Generated Content

UGC is a sort of material created by a brand’s fans. These fans are frequently brand evangelists. The brand hashtag is used here, boosting a brand’s reputation on TikTok.

What are the benefits of UGC? Because actual individuals create it, the content becomes more acceptable to users than official sponsored content. Second, it is less difficult for brands to produce new content constantly.

Celebrities using TikTok

According to recent research, roughly 86 percent of celebrities have also employed TikTok marketing to enhance their recognition and increase their fan following.

From Paris Hilton to Selena Gomez, you’ll find a number of celebrities posting content on the viral platform.

Justin Bieber once held a TikTok Valentine’s Day livestream in February 2021. It drew more than 4 million unique viewers over two broadcasts on Sunday and Monday. It was the first full-length single-artist live performance on TikTok.

TikTok- The future of e-commerce

Through recently announced relationships with Shopify and Square, TikTok makes it easy for customers to shop directly. This is done through a link on a merchant’s TikTok profile. The program is still in pilot, but many brands are signing up.

A brand on TikTok can tag its products in posts. TikTok users watching the brand’s videos can shop directly from the brand’s store or click on a product that is tagged in the video, in which case the shopper is directed to the brand’s online store for checkout.

Marketers can’t ignore TikTok’s rising popularity and fair playing field filled with options. To take advantage of these TikTok marketing trends for 2022, all you have to do is design an effective TikTok strategy.

Part 3: TikTok Trends for Video Tendency

The main algorithm of TikTok is generally kept a secret. Because most social media apps function on the same principles, a portion of it is known: how can we keep our users engaged for as long?

The answer is to provide them with cool stuff. If your content is interesting, it will be promoted to a small set of users on the For You page. If the feedback is positive, you will be presented to a broader range of people.

Here are a few tried-and-true TikTok strategies that work well with the app’s users and help you get noticed. Have a look to determine which plan might work best for your business.

Focus on the behind-the-scene videos

Besides showing the carefully-crafted content, you should also know what went down in creating such content. It could include bloopers, pranks, errors, and a lot more entertainment that is bound to get attention. According to July 2020 statistics, the most viewed content category on the app was entertainment content, constituting about 535 billion hashtag views.

Meme Marketing

TikTok meme marketing is one of the most effective forms of creative content marketing. The meme audience is massive, and it is anticipated that they will enjoy and share the content.

Also, memes are a fun, quick, and easy method to capitalise on trends and create original content. Just make sure your memes are relevant to your business and the information you’re trying to get over to your intended audience.

HomeAlone Again

Here is an example of Meme Marketing:

As businesses become more aware of TikTok’s capacity to reach millions of kids and young adults, the company’s meme advertising platform has grown significantly.

Many businesses have already jumped on board to promote their products/services, launch viral hashtag challenges, and engage in the most popular content circulating on TikTok’s channels, from large to small.

Collaborative marketing with influencers

Influencer marketing can still produce good results as part of your digital PR operations. Why? Influencers prefer to pick and choose who they collaborate with to provide their followers with high-quality suggestions.

The good news is that you won’t have to sift through hundreds of films to locate someone with whom you can collaborate. Check out the TikTok creative marketplace instead. It’s a one-stop-shop for marketers looking for TikTok collaborators that meet their target demographic.

Duet Content Rising in Popularity

Duet allows you to post your video side-by-side with a video from another TikToker. It has become a great way to interact with followers. 43% of TikTok users have uploaded a Duet video.

Pajama Party Dance

More episodic content created by influencers

This trend has been quite popular among content creators. Any story or event is divided into episodes and posted on TikTok, keeping the users engaged on what they will see next.

Remember that expensive shooting isn’t required to flourish on the platform. In many cases, all it needs is a little imagination, excellent lighting, lip-syncing abilities, and a phone.


You’re now prepared to face up against TikTok!

TikTok marketing is no different than traditional marketing in that it requires you to know your audience, engage them, and deliver value.

Lean into TikTok-specific strategies, such as hashtags, challenges, user-generated content, TikTok influencers, and TikTok ads, at the same time. Now that you’ve learned everything there is to know about TikTok marketing trends, create your TikTok business account and start making viral content!

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