TikTok Marketing Tools | TikTok for Business

Do you want to know how to use TikTok for your business? Looking for some ideas on how to improve your TikTok success? In this article, you’ll learn TikTok marketing tools and how to use TikTok to grow your business.

TikTok has quickly grown to become one of the fastest-growing social media networks, with over 1 billion monthly active members. What began as a fun video streaming app for Gen-Z has fundamentally transformed the way organizations develop and tell stories in the marketing and advertising sector.

On the platform, engagement is at an all-time high. As when it comes to video interaction, users can “like,” “comment on,” and “share” videos with other users via direct message, SMS, and other apps. According to a survey conducted by Influencer Marketing Hub, TikTok outperforms all other platforms in terms of interaction across all account sizes.

The difficult aspect is figuring out how to curate content that will appeal to TikTok users. Don’t worry. We’ll help you go through how to use TikTok for business to market your products, communicate with customers, and build your business.

In this article, we’ll explore TikTok for Business, its benefits, interface features, and how to sign up on business TikTok.

Part 1. What Is TikTok for Business?

In the summer of 2020, TikTok launched a TikTok for the Business hub, followed by TikTok Pro a few months later. Initially, there was a differentiation between the two—one was for businesses, and the other was for profitability creators—but TikTok eventually merged the two hubs because they delivered nearly identical insights.

TikTok for business is now the sole option. You may expand your profile with a business account and access real-time data and audience insights

Many business owners have yet to discover how TikTok may be used as a marketing tool. Perhaps they believe the platform’s user base primarily comprises “young” people. TikTok, on the other hand, is now gaining a diverse audience. Roughly 38% of TikTok users in the United States are above 30.

Because you can reach many individuals for a relatively low cost, the low business competition gives a huge opportunity. These young users will eventually grow up to become your target audience, depending on your sector and niche, with TikTok substantially impacting their ambitions, goals, and even buying decisions. Not to mention that over half of TikTok users are still in their 30s, implying an untapped audience for your brand on the site right now.

On TikTok, you may communicate information about your business in various ways. It’s important to remember that TikTok consumers enjoy entertaining and unique videos. They aren’t interested in hearing a talking head explain how to utilize a product or why yours is the best. They want to witness a compelling product story with catchy music in the backdrop.

Part 2. Benefits of TikTok for Business

Following are some of the most significant advantages of adopting TikTok for business:

Build brand awareness: One of the best aspects of TikTok marketing is that it doesn’t feel like marketing. There are several ways to advertise your products without coming across as aggressive, such as working with trusted influencers, producing truly informative and entertaining videos, etc.

TikTok boasts millions of users: In over 140 countries, allowing you to reach a wider audience. It’s one of the most effective ways to reach a global audience and expand your consumer base. Plus, there’s the extra benefit of reaching TikTok users who aren’t active on other social media platforms.

Increase customer engagement: TikTok provides various options for spreading the word about your company. To put your business in the spotlight, you may work with influencers, run various ads, and use features like hashtags and customized stickers. Your videos have a good chance of going viral if you create interesting and original content.

Drive sales: The goal of TikTok is to create genuine, engaging material that feels human and personal. This helps in the development of strong ties with your audience and raises the likelihood of them becoming customers. Furthermore, if you jump on the correct trend at the right time (or, better yet, establish one), you may gain a large number of new consumers.

It’s important to remember that simply being on TikTok — or any other social site for that matter — isn’t enough. It’s how you use the app’s creative tools and capabilities to get your business recognised by millions of people worldwide.

Part 3. Sign up for Your TikTok for Business Account

Follow these steps to sign up for your TikTok for Business account:

Step 1: Visit www.business-tiktok.com/ and click on Create an Account.

Step 2: Enter your email and set your password. Click on send code in the next tab to send a code to your email address.

Step 3: Enter your verification code and check the boxes to continue signing up.

Step 4: Alternatively, you can also sign up via your phone number and follow the same process.

Step 5: To set up your account, you can now add details such as your business name, billing country, industry, time zone, contact info, and currency. After filling out the required information, click on Submit.

Step 6: Now you need to fill up some additional information about whether or not you’re an agency, your monthly budget, the company’s website, and whether you advertise on other digital platforms.

Step 7: After completing all the information, you’ll see a message that TikTok Business will contact you.

You’re ready to go once you’ve created your TikTok for business account.

Part 4: TikTok for Business Interface

TikTok for Business is a fantastic method to get your business in front of new customers. TikTok users are highly engaged, enjoy sharing content, and use the app numerous times every day. Small businesses can use music to connect with their target audience, show off their creative side, and add humor to their messages. Remember, this is a forum for having fun and being creative, not for making serious high-pressure sales.

TikTok for business assists you in creating ads, presenting your brand to the relevant individuals, and providing engagement and follower-growth advice.

Learn about Your Customer

While making your clips is a great method to promote your company and raise brand recognition on TikTok, you can also use the content of your users. Here’s where hashtags come into play once more. Make a hashtag for your company and ask your customers to use it whenever they post something about your items on TikTok. You may also run a paid hashtag challenge.

As a result, buyers learn about your business through the most effective marketing vehicle available: word of mouth. Let’s assume a prospect views a TikTok video in which a user wears your designer dress; they’ll want to learn more about those garments by following your company’s hashtag. This could lead to them purchasing on your website.

Access to Exclusive Sounds

Find out which popular songs or activities and make your customized version to upload on TikTok. This can help you become more visible while also appearing more relatable and down to earth.

Younger generations enjoy supporting brands with which they identify. Challenges can help you connect with your audience personally, especially if your target group is teenagers or young adults. Remember to include the essential hashtags in your challenge video to maximize your chances of appearing on people’s ForYou pages.

Get Inspired

Are your opponents using TikTok? You might be missing out on the action if they are. TikTok may be a means to get a competitive advantage if they aren’t already. Find at least three to five similar businesses or organizations and check what they’re up to on the app and whether your competitors are on it. Make an effort to learn from what has worked and what hasn’t for them. Use the S.W.O.T. framework to identify each competitor’s strengths, weaknesses, opportunities, and threats if it proves useful.

Don’t rule out integrating TikTok stars and influencers in this exercise because TikTok is a creator-led platform. Find people who are experts in your field, whether it’s cosmetics, medicine, education, or literature.

Find out What’s New

Explore the TikTok app’s various features and track which filters, effects, and songs are popular. Keep a watch out for Branded Hashtag Challenges, which involve members being asked to duplicate a song, dance motion, or task (essentially, TikTok’s take on user-created content). TikTok’s Duets function is also worth a look.

Also, learn about the TikTok algorithm. Knowing how TikTok classifies and displays videos in the For You tab can help you plan out your content, hashtag, and interaction strategy.


TikTok can help you reach new audiences and expand your business. TikTok is here to stay, and it will only get bigger. You’re missing out on heaps of potential brand visibility, money, and engagement if you’re still not using it for your business.

Learn from TikTok trends that you can apply to your TikTok business if you’re ready to take your marketing plan to the next level.

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