One of the most effective ways to get your word out to the public is through social media. TikTok is one of the newest platforms, and it’s already proven to be a social media challenger. Apart from being the go-to procrastination tool for many a kid, TikTok has had a significant impact on current sound and culture, and savvy businesses worldwide are eager to get in on the fun (and money, of course) through TikTok marketing.
But how do you measure TikTok’s progress? Follower count, likes, comments, and shares are just a few indicators to consider. TikTok analytics, on the other hand, go a step further: they let you track weekly and monthly progress, total video playtime, who’s watching, and more.
If your business is new to TikTok, analytics can help you figure out what works and what doesn’t. TikTok Business accounts have access to insights that might help you decide when and what to upload. Continue reading to discover which TikTok metrics you should follow, where to get them, and how to make their best use.
Part 1. What Is TikTok Analytics?
TikTok Analytics is a tool that TikTok has created to track performance metrics. Rather than merely providing you with many numbers, it enables you to track and understand the data surrounding your content.
You can access vital numbers like followers and interaction using TikTok Analytics, then utilize the information to develop your content and grow your following in the future. It’s also quite straightforward to understand because it employs graphs and charts to present the data.
It is possible to understand the state of your account and how you may enhance it with TikTok Analytics. After you upgrade to the pro account, it provides you with complete analytics on your account’s profile, content, and followers for seven days. You may even check the analytics for your specific content if you like.
From this perspective, you may create a successful plan for your TikTok account by assessing which videos have had the most views, which videos have received the least views, and which ones have been included in the For You section. You can make a calendar for your account and stick to it to produce regular content.
Part 2. Benefits of TikTok Analytics
The key to improving your TikTok approach is to use TikTok Analytics. All you need to take advantage of them is a TikTok Pro account, that is available for free. Every TikTok user has the potential to reach a massive audience, but not everyone does. That’s why it’s critical to review (and comprehend) your TikTok analytics. Keep track of the correct measurements, and you’ll be able to zero in on the most effective strategies and tell hype from reality.
You can target the proper audiences and truly understand what they’re interested in with TikTok Analytics. It provides detailed data for your content, profile, and followers. The benefits of TikTok Analytics are as follows:
- The total comments, shares, and likes on your profile may be found in the profile area of your TikTok profile data.
- You can also observe how and when your profile gains new followers and likes.
- You can observe what percentage of each video impacts your total likes and comments. All you have to do is click on the video you wish to see to view this data.
- You can determine the content you should focus on and manage your profile correctly, especially with profile and follower metrics.
- You can increase the number of followers on your account by publishing stuff that will help you.
Part 3. Sign up for a TikTok Analytics Account
Anyone can do it. Or, more precisely, anyone with a TikTok Business account can sign up for a TikTok Analytics account. These accounts, according to TikTok, provide “creative tools that empower corporations to think like marketers while acting like creators.’’
Step 1. How to sign up for a TikTok Business account?
To sign up for a TikTok Business account, follow these steps:
- Open the TikTok sign-up page by entering the URL https://business.tiktok.com/create and enter your Business Center names and timezone. After that, you can upload an image to have that set for your business profile.
- You can add multiple business accounts as well and click ‘Create’.
- You’ll see a dashboard, with an overview of cost, impressions, CTR, Clicks, CPC, and CPM. Below that, you’ll see graphs representing the changes in data.
- In the left menu bar, you’ll get all the business settings including Users, Assets, Activity Log, and Business Settings.
Alternatively, there is another way to get the TikTok business account if you already have an existing TikTok account.
- Go to your Profile and click on the three lines coming on the top right.
- In the settings, go to Manage Account.
- Now choose the option ‘Switch to Business Account’.
- Click Next.
- Choose the category that best defines your business and click Next.
- Now your personal account has been switched to a business one. You can access all the TikTok Business features.
You’re ready to go once you’ve created your TikTok for a business account.
Step 2: How to Switch to TikTok Analytics?
On a mobile device:
- Go to your profile.
- In the top right corner, click the Settings and Privacy tab.
- Select the Creator Tools tab from the Account menu.
- Select Analytics from the drop-down menu.
On a computer:
- Go to tiktok.com on your browser and hover your mouse over your profile photo in the upper right corner.
- View Analytics is the option to choose.
- You can also download your analytics data from the desktop dashboard if you want to do so.
Part 4: TikTok Analytics Metrics
You’ll see a new analytics icon under your account options once Pro Account is activated. TikTok displays top-level data for the previous 7 or 28 days, depending on your choice. You can go into your account insights after the data starts to populate.
Data from TikTok Analytics is only available for 28 days before it expires. Check-in frequently to report your progress to avoid missing out. You can save a .csv file to your desktop for safekeeping.
This will not only serve as a source of inspiration, but it will also serve as a resource for finding popular themes, sounds, and hashtags to incorporate into your next content.
On your account dashboard, TikTok offers four primary analytics metrics:
- TikTok Analytics Overview
- TikTok Analytics Content
- TikTok Analytics Followers
- TikTok Analytics Live
- TikTok Analytics Overview
This feature does exactly what it says: it’s a convenient summary of everything that’s happened on your TikTok. Follower growth, profile views, video views, the number of videos you’ve uploaded, comments, likes, shares, and LIVE videos are displayed in granular graphs and charts. These stats can be tracked for the last seven, 28, or 60 days or a custom span of up to 60 days.
There’s an ‘Engagement’ component in the Overview category. This includes your likes, comments, and shares throughout a certain time frame.
1.TikTok Analytics Content
The Content category allows you to go deeper with your TikTok data. This splits them down into individual videos rather than presenting you the facts and analytics for all of the videos you’ve released. That means you’ll be able to see what’s working, how different films resonate with different audiences, etc.
In the Content tab, you’ll find some useful information, such as:
- Total number of video views
- Total number of shares
- Number of comments received
- Total number of likes on a post
- Total time spent watching
- The average amount of hours spent watching
- Audience reached
- How many people watched the entire video?
- Locations with the most viewers
However, because these metrics are only available for the previous seven days, it’s a good idea to review them regularly.
2.TikTok Analytics Followers
This tab provides more information about your audience’s location, gender, the dates and times when they’re most active on TikTok, the shift in your follower growth, and the other videos and sounds they’re watching on TikTok. There’s also a helpful graph that indicates the number of times your profile has been seen in the last seven or 28 days.
3.TikTok Analytics Live
You can utilize TikTok Analytics with the LIVE tab if you have LIVE access. New followers, total views, unique views, new followers, top viewer count, how many Diamonds (TikTok’s virtual currency that viewers can gift you!) you’ve earned, and more are available here.
TikTok Analytics pulls down activities into seven, 28, and 60-day chunks and personalized periods. However, after the initial seven days of analytics activation, the figures should continue to update, ensuring that you always get the most up-to-date information.
TikTok represents a unique potential for businesses trying to increase connection with younger consumers as an emerging platform. Despite the platform’s massive user base, marketers have been hesitant to employ TikTok in their marketing because of its lack of metrics. Businesses couldn’t link platform outcomes to the resources they were committing because there was no in-app analytics tool. It also meant that brands with influencers couldn’t track how effective their collaborations were.
You can now track the performance of your content throughout the platform, thanks to TikTok’s Analytics. This is a great time to evaluate your progress now that you’ve mastered TikTok Analytics. Keep track of the Videos and Sounds that your followers have watched the most every week (in addition to your content and audience metrics).